Free Schema Markup Generator
Structured data helps Google and AI assistants understand your pages - and unlocks rich results. Pick a type, fill the form, copy the JSON-LD.
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness"
}
</script>Paste this inside the <head> of the page it describes, then validate with Google's Rich Results Test. Generated entirely in your browser - nothing you type is sent anywhere.Why structured data matters
Schema markup (JSON-LD) describes your page in a vocabulary search engines and AI assistants parse directly, instead of inferring meaning from prose. The payoffs: eligibility for rich results (star ratings, FAQ dropdowns, business info panels) that raise click-through rates, and cleaner machine understanding of who you are - which increasingly matters for AI-generated answers. Google explicitly recommends JSON-LD over older microdata formats, which is what this generator produces.
Which schema type to use where
LocalBusiness belongs on your homepage or contact page - one per business location. Service fits each service page you offer. FAQPage goes on pages with genuine questions and answers visible to visitors (Google penalizes FAQ markup for content that is not on the page). Article suits blog posts and guides. Add the snippet inside the <head> of the matching page, then confirm with Google's Rich Results Test.
Frequently Asked Questions
Inside the <head> section of the specific page the markup describes. On WordPress, SEO plugins or a header-scripts box handle this; on site builders like Wix or Squarespace, look for per-page custom code settings. One page, one matching schema - do not paste your LocalBusiness markup site-wide onto blog posts.
Schema is not a direct ranking factor, but it unlocks rich results that improve click-through rate, and helps search engines and AI assistants understand your pages with certainty. Better understanding plus higher CTR is a real, if indirect, SEO win.
Use Google's Rich Results Test (search.google.com/test/rich-results) for eligibility and the Schema.org validator (validator.schema.org) for syntax. Paste your page URL after publishing - testing the live page catches placement mistakes that code-only checks miss.
Only on pages where the questions and answers are actually visible to visitors. Google issues manual penalties for FAQ markup describing content that is not on the page. Also note Google now shows FAQ rich results mainly for well-known authoritative sites - the markup still helps machines understand your content either way.
Schema Is One Piece of the Puzzle
Rich results need the right markup on the right pages with the right content. We handle technical SEO end to end.