B2B SaaS & Tech Startups
GEO for AI answer engines + growth marketing for AI-native and vertical SaaS companies. Get cited in ChatGPT and Perplexity before your category fills up.
Marketing and GEO for AI-native SaaS and vertical SaaS companies pre-Series B. Marketing-only scope, we don't compete on SOC2-gated engagements.
B2B SaaS marketing is undergoing the same search-behavior shift as legal: technical buyers now use ChatGPT and Perplexity as primary research tools. Stack Overflow traffic and new-question volume have fallen sharply since ChatGPT launched in late 2022 (traffic down on the order of 35% once Google Analytics changes are accounted for, and new-question volume down roughly 75% from the 2017 peak per SimilarWeb and public Stack Overflow data dumps). In February 2024 Gartner projected that traditional search engine volume would drop 25% by 2026 as users migrate to AI chatbots and virtual agents, though industry analysts debate how cleanly that projection is playing out. For SaaS companies, especially AI-native and vertical SaaS, GEO is no longer optional. We run SaaS marketing with GEO as the primary channel, supported by content, paid media, and marketing-site development. Scope is marketing-only by design: Semark is not SOC2 certified, so we do not take engagements that require touching production systems inside a SOC2 boundary. That means no fintech SaaS, no cybersecurity SaaS, and no back-end engagements on SOC2-covered systems. What we do is help AI-native and vertical SaaS companies dominate AI answer engines while the window is still open.
Not SOC2 certified, marketing scope only
Semark is not currently SOC2 certified. Our SaaS engagements are scoped to marketing, content, Generative Engine Optimization, and public marketing websites. For work that would require SOC2 attestation, production code changes, infrastructure work, or engagements within your SOC2 boundary, we collaborate with your certified internal team or existing vendor stack.
What keeps B2B SaaS & Tech Startups owners up at night
Google traffic is flat or declining and the team is convinced SEO is "dead", they're half-right.
ChatGPT and Perplexity don't cite your product when someone asks about your category.
Case studies are thin because the company is young, buyers want proof before signing.
Content production is slow because every technical writer costs $200/hour.
Paid media is the only growth channel and CAC is rising every quarter.
Concrete AI workflows, not buzzwords
GEO, get cited in ChatGPT and Perplexity
Structured content, authority signals, and schema engineered to get your product cited by AI answer engines when buyers ask about your category. The biggest growth opportunity in SaaS marketing in 2026.
Technical content at scale
Technical content written by our team, ready for review by your subject-matter experts: (docs, tutorials, comparison pages, category explainers) produced at 5–10x the volume of traditional content teams at a fraction of the cost.
Category-definition content engine
For new-category AI-native products, we help define the category through content, the strategy Drift used for "conversational marketing" and Gong used for "revenue intelligence." Still works.
Specialized pages by sub-vertical
Each sub-vertical has its own page with trade-specific positioning.
Services we bundle for B2B SaaS & Tech Startups
Frequently asked questions
No. Our SaaS engagements are scoped to marketing only, marketing websites, content, SEO, GEO, paid media. We do not take engagements that would require touching your production systems or sitting inside your SOC2 boundary. For that work we partner with your internal team or existing vendors.
We don't work with either. Fintech SaaS procurement requires SOC2 attestation even for marketing vendors; cybersecurity SaaS CISOs won't engage non-SOC2 agencies for anything touching their systems. Both are off-limits until we certify.
GEO (Generative Engine Optimization) is the practice of structuring content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) cite your product as the answer. Technical buyers increasingly use these tools instead of Google for category research, and Gartner projected in February 2024 that traditional search volume would drop 25% by 2026 as users migrate. Getting cited now compounds like early SEO link equity did: the authority signal is hard to dislodge once established.
Rarely. Our engagements are sized for companies at roughly $500K–$10M ARR. Below that the retainer math doesn't work. Above Series B most companies build their marketing team in-house.
Citation tracking across ChatGPT, Perplexity, Google AI Overviews, and Claude for a target query set, plus branded search lift and direct-traffic attribution to citation placements. It's a new discipline and the metrics are evolving, we're transparent about confidence levels.
Let's talk about your b2b saas & tech startups business
Tell us what you're trying to grow. We reply within 12 hours with a concrete plan, not a sales pitch.
Tell us about your goals
We'll get back to you with a roadmap within 12 hours.