Headless Commerce (Shopify + Next.js)
Headless commerce is the premium e-commerce build, Shopify as the commerce engine, Next.js as the storefront. We do it for brands where performance and SEO are competitive advantages.
Headless commerce builds pairing Shopify (commerce engine) with Next.js (storefront), optimized for Core Web Vitals, AI search, and editorial + product integration.
Headless commerce is the premium build for brands where performance and flexibility are genuine competitive advantages: content-heavy brands, international storefronts, multi-brand holdings, and brands where Core Web Vitals directly affect paid media efficiency. We build headless storefronts on Next.js + Shopify (sometimes Sanity or Contentful for content), with AI search reranking, RAG over product + editorial content, and performance budgets baked into CI. It's more expensive than templated Shopify, but the brands that need it know who they are.
What keeps Headless Commerce (Shopify + Next.js) owners up at night
Shopify theme performance is capped by the platform and Core Web Vitals are killing your paid efficiency.
Content (editorial, blog, lookbook) and commerce are in two different systems with no real integration.
International storefronts need different storefronts per region but you only have one Shopify store.
Concrete AI workflows, not buzzwords
AI search with LLM reranking
On-site search powered by vector search + LLM reranking, understands natural language queries and returns relevant products even when keywords don't match.
RAG over product + editorial content
Unified RAG knowledge base over product data, editorial content, and customer reviews powers rich search and recommendation experiences.
Performance budgets in CI
Every PR is measured against a Core Web Vitals budget, builds fail if performance regresses. Keeps the storefront fast over time.
Services we bundle for Headless Commerce (Shopify + Next.js)
Other specialties in this industry
Frequently asked questions
When Core Web Vitals meaningfully affect your paid media efficiency, when you're running multi-region stores, or when editorial content is a primary acquisition channel. Otherwise a well-built Shopify theme is faster to ship and cheaper to maintain.
Let's talk about your headless commerce (shopify + next.js)
Tell us what you're trying to grow. We reply within 12 hours with a concrete plan, not a sales pitch.
Tell us about your goals
We'll get back to you with a roadmap within 12 hours.