Dermatology
Separate medical and cosmetic funnels at the architecture level, not with a chatbot, so each serves its audience without regulatory friction.
Dermatology marketing that cleanly separates medical dermatology (insurance-based) from cosmetic dermatology (cash-pay) through site architecture, not patient-data chatbots.
Dermatology practices almost always run two businesses: medical dermatology (insurance-driven, compliance-heavy) and cosmetic dermatology (cash-pay, high-margin). The temptation is to build a chatbot that asks patients which one they need, but that touches health information and requires a BAA. We solve the same problem through site architecture: separate entry points, separate landing pages, separate paid-search campaigns, and separate GEO content for each business. Visitors self-select into the right funnel without anyone asking about symptoms or insurance. And because we're marketing-only, we never touch patient records or clinical notes.
Marketing services only, we do not handle PHI
Semark provides marketing services only. We are not a HIPAA Business Associate and we do not handle protected health information (PHI). We build public marketing websites, run SEO and Generative Engine Optimization (GEO) campaigns, manage paid media, and integrate with your existing HIPAA-compliant intake and scheduling tools, we do not access or store your patient data.
What keeps Dermatology owners up at night
Medical and cosmetic patients hit the same homepage and neither feels served.
Cosmetic campaigns are buried under medical insurance-focused content.
Your website doesn't rank for condition queries ("eczema dermatologist near me") despite being the best option in the market.
Concrete AI workflows, not buzzwords
Architectural funnel split
Separate medical and cosmetic landing pages, paid campaigns, and GEO content, no chatbot, no PHI.
Condition content library
Professional content for every major skin condition, optimized to rank and get cited in AI answers.
GEO for condition-specific queries
"Best dermatologist for acne [city]", "pediatric dermatology [city]", high-intent queries that are still winnable via GEO.
Services we bundle for Dermatology
Other specialties in this industry
Frequently asked questions
Yes, but as marketing only. We write compliant creative, build landing pages, and run paid campaigns, we don't handle booking or treatment records.
Let's talk about your dermatology
Tell us what you're trying to grow. We reply within 12 hours with a concrete plan, not a sales pitch.
Tell us about your goals
We'll get back to you with a roadmap within 12 hours.