Pest Control
Recurring-revenue economics make pest control the most lifetime-value-rich home-services category. We build marketing that fills the top of funnel and automates the renewal cycle.
Pest control marketing that optimizes for contract value, not one-time calls: local SEO, LSA, and automated quarterly re-service booking.
Pest control has the best economics in the home-services category: a single signed quarterly contract is worth $400–$1,200 in year one and renews for years after. But most pest-control marketing optimizes for single-service calls (ants, roaches) and never converts them into contracts. We build campaigns that lead with the contract offer, use AI to book quarterly re-service automatically, and route customer photos of pests through identification AI to accelerate quoting.
What keeps Pest Control owners up at night
One-time service callers never convert to quarterly contracts because there's no follow-up.
Pest ID by phone wastes tech time, half the calls are for the wrong pest.
Review velocity from happy contract customers is never collected.
Concrete AI workflows, not buzzwords
Pest-ID photo triage
Customers text photos; AI identifies the pest and recommends treatment + pricing tier, pre-qualifying the service call.
Automated quarterly re-service booking
Contract customers get AI-scheduled quarterly re-services based on their service window and technician availability.
Contract-upsell sequencing
One-time service customers get an automated 30-day follow-up sequence offering the quarterly contract at a discount.
Services we bundle for Pest Control
Other specialties in this industry
Frequently asked questions
Residential is the sweet spot. Commercial pest control is a B2B sales motion and usually handled through direct sales, not digital marketing.
Let's talk about your pest control
Tell us what you're trying to grow. We reply within 12 hours with a concrete plan, not a sales pitch.
Tell us about your goals
We'll get back to you with a roadmap within 12 hours.