Muhammad Usman
Director of Business Development & Strategy
Muhammad Usman leads business development, strategy and AI operations at Semark, and directs the development and digital media marketing teams delivering client work. He brings ten years of experience in information technology, including application development, and six years of hands-on SEO delivery for service businesses across the US and Europe.
That combination is what he leads from. A decade in IT means he can hold a technical conversation with an engineer and a commercial one with an owner in the same meeting - which is usually where growth programmes succeed or stall.
He leads from a delivery background rather than a purely commercial one: his own record includes taking core business keywords to position 1 in Google and growing organic traffic by 50% for a long-running European client, with the lead volume to match.
What Usman leads
AI operations - automation, AI-assisted delivery and the systems behind them
Application development - web and mobile builds, delivery and technical direction
Organic growth strategy - for service businesses
Technical SEO programmes - audits, crawl and indexing, site health
Local SEO - Google Business Profile, citations, local rankings
Analytics and Search Console - measurement, reporting and diagnosis
Digital media marketing - campaign strategy and team delivery
Business consultation - technology and growth strategy advisory
Business development - turning search visibility into booked work
Sectors
Businesses across the United States and Norway.
Articles by Usman
17 published articles on the Semark blog.
Should Your Business Build a Mobile App? An Honest Answer
In-House Marketing vs Agency: Cost Comparison
Website Not Converting? Here Are the 7 Most Common Reasons
My Website Was Hacked: What to Do Right Now
How to Use ChatGPT for Your Small Business (Beginner Guide)
How Much Does an AI Chatbot Cost for a Small Business?
ChatGPT Prompts That Actually Work for Small Business
AI Answering Service for Small Business: What to Know Before You Buy
Red Flags When Hiring a Marketing Agency
What to Expect in the First 90 Days with a Marketing Agency
Freelancer vs Agency for Your Website: Pros, Cons, and Real Costs
Can AI Replace My Receptionist? (Honest Answer)
AI vs Hiring an Employee: When to Automate and When to Hire
Best AI Tools for Small Business in 2026 (And How to Actually Use Them)
What Are AI Agents and How Can Small Businesses Use Them in 2026?
5 AI Automation Workflows Every Growing Business Should Implement
How to Turn Your Website Into a Lead Generation Machine
Also leading at Semark
Work With the People Who Do the Work
No account managers relaying messages to a team you never meet. You talk to the people leading your project.